Digital marketing is a huge field with tons of different branches such as search engines, emails, social media, blogs, videos, and so much more! Do you think you have what it takes to make money in the digital marketing field? If so, then there are quite a few digital marketing skills that you need to master to make money in the field.
The great thing about digital marketing is that it can actually be fun but you do need to spend a bit of time and have the determination to actually start earning money.
Keep reading for our guide to the digital marketing skills you must have to make money.
1. Writing and Editing Skills
When it comes to digital marketing one of the very crucial skills that you will need is the ability to write and edit your writing. There are many different branches of digital marketing that you will need to have writing skills for such as social media, blogs, or even writing and responding to emails.
Being a good writer takes practice! When you’re just starting out you should write as much as you possibly can. Having a plan before you start writing is a good way to produce interesting and relevant content.
When you write you should also make sure to take the time to proofread and edit your writing. The more you edit and proofread, then the better you’ll be at this skill too!
2. SEO Skills
Being a master at search engine optimization, or SEO, does take a lot of time and practice but it is a skill you must have if you’re going to make money in the digital marketing field. When it comes to SEO there are many things you’re going to want to research and learn.
Search engine optimization is the best way to help your website reach the top ranks in search engines. Finding the perfect keywords and creating content to go along with it is an important skill to have.
Learning SEO can be done all by yourself or you can even take numerous online courses that are offered. Overall, SEO is constantly changing and evolving to get better and better so you need to stay on top of it.
3. Email Marketing
Even if you may think that email marketing is a thing of the past you will be surprised to find out that it is still alive and well. Crafting the perfect email to send out to your email list is a skill that many people are still working on. You want email to be interesting, informative, as well as a way to make you money.
When you’re first starting out do some experimenting and see which email campaigns work the best for the people on your email list. This is a good place to start when it comes to email marketing because you will see what your target audience is interested in and what they’re not interested in.
Being able to build your email list and continue to get new people to sign up is a great skill to have. There are many different ways that you can collect email addresses from people who are interested in what you have to say. The first is being honest about your email plans and just asking people to sign up for your email list.
If you have products or services that you sell, then you can even offer a promo code to people who sign up for your email list. Offering 15% off your products or services is a great exchange for being able to send new products, updates, or announcements right to the inbox of your clients.
4. Blogging Skills
One crucial part of digital marketing is starting your own blog and being able to keep up with creating interesting content as well as optimizing it for search engines. Your blog is a great place to start making money and using your writing and editing skills.
As a good blogger, you’re going to want to make content that is interesting, relevant, and shareable. Shareable content is content that your followers find relatable, informative, or even funny enough to share with their own followers. This is a great way to get more people to see your blog for free.
Making shareable content will help you in so many ways so it is a skill that you want to have!
Make sure to do some research within your niche and pull out topics that people find relevant and will want to read about. This is also a good place to include affiliate links which can make you more money than just ads on your blog.
5. Website Design Skill
As a digital marketer, one important skill you should have is website design meaning that you’re able to create and maintain your own website from scratch. Website design can be a difficult skill to master but it is one that can be crucial for digital marketing.
When you’re able to create your own website your followers or readers will take notice and want to continue looking at your page or even buying your products or services. Having an aesthetically pleasing page is a great way to keep traffic coming and staying on your website.
Website design is a lucrative task that takes planning, creating, adapting, and maintaining. You also have to have a creative eye when it comes to choosing colors, fonts, and the layout of your website.
Another way to go about web design if you feel like you don’t have the creative ability is to hire someone who you trust that you can work with. Hiring a web designer is a great way to make sure that your website is the exact way you want it even if you can’t do it yourself.
6. Video Marketing
Another branch of digital marketing that you need to know about is video marketing. There are tons of people who watch videos on the internet and you’re going to want them to be watching yours if you want to make money.
YouTube videos are a huge part of digital marketing and they can be fun and easy to create. Pretty much anyone with a smartphone can start using their video marketing skills and create online videos.
The best part of YouTube is that you can start making money once your videos are monetized! How do you get your videos monetized you might be asking? Well, it only takes 1,000 subscribers and 4,000 accumulated watch time hours to get your videos monetized.
That means you’ll be making money from your YouTube videos when ads play before, after, and during your videos. It does sound like pretty steep numbers but getting monetized isn’t as hard as you may think.
7. Find the Best Affiliate Products
If you’re in the digital marketing field and looking to make money, then one skill that you need is finding the best affiliate products to promote. There are tons of different affiliate networks that you can sign up for so you’re going to want to find the best one to fit your niche.
Making money from ads can be done as long as you get a lot of traffic to your page but you could actually make way more money even when just starting out by using affiliate links.
The great thing about affiliate products and links is that you can use them anywhere! Use them within your blog, YouTube videos, emails, or even social media to promote products to your following.
When you use affiliate links you make a commission when people click your link and buy the product. This is an awesome way to make money but it does take skill to figure out which products your target audience will be interested in.
8. Instagram Skills
When it comes to social media marketing you’re going to want to make sure you have a certain set of skills for each platform that you use. Instagram is one of the biggest social media platforms for advertising and finding new clients because of all the awesome features it offers.
When it comes to Instagram the first and most important part is crafting the perfect Instagram feed because this is what people will see when they decide to follow you or not. Make sure you’re always posting relevant and interesting videos to your Instagram feed so people will want to follow you and then stick around after.
Another important part of Instagram is posting on your Instagram Stories. Stories is a fun place to post content because it can only be seen for 24 hours and then is gone forever (unless you put it in an Instagram highlight.)
An awesome thing about Instagram Stories is that the content doesn’t have to be highly edited or produced and is usually just a quick thing to show your followers. You can either ask your followers questions, show affiliate products, or even promote your own products.
9. Social Media Marketing
Besides just Instagram, there are quite a few other social media platforms that you will want to gain skills in. When just starting out you should focus on one or two social media platforms and then work your way into maintaining more.
Social media marketing is a great way to make money as long as you’ve spent the time working on getting a devoted and loyal following. When you promote products to your loyal followers, there is a higher chance that they will buy them which can help you make a commission.
With each different social media platform, there are many different skills you should have such as knowing how to run a business Facebook as well as making relevant and interesting posts on LinkedIn.
Social media is a huge branch of digital marketing that is also always changing and evolving. Make sure you see what your competition is doing so that you can try to always be a step ahead of them.
10. Researching Trends
As a digital marketer, another great skill you should have is being able to research and keep up with trends in all aspects. In our world, things are constantly changing and becoming popular as well as unpopular.
You’re going to want to make sure that your social media, blog, videos, or any other aspect of digital marketing are always following the latest trends. This is a great way for your content to be seen and shared with other people.
Staying ahead of the trend is also a great skill to have so you can always know exactly what is coming. In the digital marketing world, you need to be innovative as well as creative.
Constantly being on top of the trends is the best way for you to gain more traffic and make money in the digital marketing field.
11. Listen and Learn
When it comes to digital marketing there are many things that you’re going to need to learn along the way. Make sure you take the time to listen and learn when someone is giving you advice.
There are many times that you may be wrong within your field but learning from those mistakes can help you to become even better at digital marketing.
You may be asking yourself how does listening and learning help you make money with digital marketing? Well, pretty much any skills that you can use for digital marketing will help you make money.
Being good at digital marketing comes with practice and learning new things and that’s how you make money.
Digital Marketing Skills You Must Have
Whether you’ve been in the field for a while or just looking to start out, there are tons of digital marketing skills that you must have so you can make money and succeed. Using all of these skills will help you to do your job in the best way possible so you can make money.
Overall, making money through digital marketing does take time and dedication but it can be done as long as you have the drive.
If you’re looking for more help with making money online, make sure to check out all of our helpful resources.