Growing a business in the internet age is difficult. You’re juggling social media, blog posts, website analytics, email blasts, affiliate management, and website advertising. You’re also trying to figure out what works and what doesn’t without wasting money throwing spaghetti at the wall.
What if we told you there was a tool that could help you set up simple, beautiful systems that funnel customers directly into your online checkout process? Internet marketing services like ClickFunnels and Kartra can do exactly that. Read on to learn more about these services and how they compare to each other.
What Is an Internet Marketing Service?
When you’re running a business, your number-one focus is growth. You’re trying to grow your customer base, grow your product offerings, grow your conversion rate, grow your amount per purchase, and grow your bottom line. And when you’re marketing a brick and mortar store, there are some tried and true methods that lead to growth.
But the internet is a whole new frontier, and marketing approaches have to change. An internet marketing service can help you employ methods that will get you tremendous growth, a technique called growth hacking. These services can help you with everything from website design and search engine optimization to digital advertising, affiliate programs, and podcasting.
Why You Need One
Internet marketing is a completely different approach to sales than traditional marketing. Rather than worrying about customer assistance and loss prevention, you need to be thinking about reciprocal linking and sales funnels. But without the proper expertise to guide you, your internet marketing efforts will be no more than throwing spaghetti at a wall.
An internet marketing service knows all the tips and tricks to make your marketing campaign a success. They can give you the benefit of all the latest training and years of expertise. And they can show you new ways to market to your audience that you may never have thought of otherwise.
What Is ClickFunnels?
ClickFunnels is a marketing tool designed to help you build sales funnels. A sales funnel is effectively the path your customers will take from learning about your company to making a purchase, and all the steps you take to encourage them on this path. This may involve social media marketing, strong web design, email capture and reminders, and more.
ClickFunnels is a tool designed to put those sales funnel tools into your hands. You don’t have to be a tech genius or a marketing guru to start building your sales funnels. ClickFunnels makes it all a cinch, from building an amazing website to setting up your sales funnels.
How It Works
ClickFunnels has three simple steps to help you create sales funnel web pages: selection of a funnel type, picking a page design, and piecing your website together. The first of these steps, selecting a funnel type, will involve thinking about what approach will work best for your business. ClickFunnels has several templates you can choose from, as well as a free cookbook with recipes for different types of funnels.
Once you’ve selected your funnel type, ClickFunnels makes it easy to build your webpage. They have a variety of unique and beautiful templates that make it easy for customers to spend money with you. And once you’re happy with your template choice, piecing your website together and launching it takes less than fifteen seconds.
Lead Capture Funnels
There are a number of amazing benefits you’ll get working with ClickFunnels. The first of these is the ability to create lead capture funnels. These tools serve to draw people into one of your many sales funnels; in a way, they act as the bait for your fishing net.
ClickFunnels makes it easy to set up lead capture funnels that work for you. They can help you create a first capture funnel to grow your email list or add a one-time offer or a freebie to those emails. Customization is simple, and you’ll wind up with a unique marketing tool that works for your business.
If you’re planning on hosting a webinar for your service or product, getting registrations is key. You need to have enough people sign up to cover the cost of your webinar and to provide enough growth to make the investment worth it. But trying to market that webinar and convince people to give up their time to attend it can be like shouting into a void.
ClickFunnels can help you better market to people who might be interested in your webinar. They have pre-set webinar funnels designed to help you let people know about the event and get registrations. These tools are simple to use and effective in helping you to grow your impact.
Sales Page Funnels
One of the most popular options on ClickFunnels is their sales page funnels. These funnels are designed to help you lead customers to your checkout page and maximize the amount of money they spend there. These sales funnels may connect to other funnels, including lead capture and webinar funnels.
A sales page funnel may use features like upsells and downsells to help you tap into that impulse buy market that you would get at a checkout counter in a brick and mortar store. They can send cart reminders and one-time offers to customers who got almost all the way through the checkout process and left. Having these automated tools in place can help you make sure you’re reaching every potential customer and not leaving a dollar on the table.
In some cases, your business may be less about selling one product one time to one person. Instead, you may have more of a membership setup. This business type can include subscription services, software services, or premium accounts for VIP customers at your business.
If this is more your business style, ClickFunnels has you covered. You can create customized membership sites to greet all of your subscribers when they log into your website. And setting up these sites is just as easy as the rest of your ClickFunnels website building; it takes a few clicks, and you’re done.
Your business may also run entirely off of webinars or online courses. Or you may have recurring webinars that you offer to your customers as both a product and a growth tool. For instance, if you own a sporting goods shop, hosting regular online courses about how to use a three-iron to improve your golf game can appeal to your customers and convince them that they need to come buy a three-iron from you.
ClickFunnels makes hosting these online courses as simple as building your sales funnels. The service offers all the tools you need to set up your online course and run it hassle-free. And in combination with the existing lead and sales funnels you have in place, turning your online course into a major source of growth can become all but effortless.
What Is Kartra?
Kartra is another internet marketing service that has recently undergone a major overhaul and relaunch. Previously, it was an e-commerce tool primarily targeted towards marketers. But not long ago, it relaunched as an all-in internet marketing service aimed at all levels of business owners.
Kartra can help you sell all manner of products and services on the internet. From courses to software to physical products, Kartra can help you manage marketing, sales, and every other aspect of an online retail store. It’s your one-stop shop for every aspect of running an online business.
How It Works
Although Kartra and ClickFunnels offer many of the same capabilities, the two products are very different. ClickFunnels is very task-oriented, while Kartra is more focused on your goals for your organization. This does require a learning curve, but what you come out with on the other end is a little more tailored to your business needs.
With ClickFunnels, you say, “I want to build a sales funnel,” and a generic sales funnel appears before you. But with Kartra, you say, “I want customers to wind up here,” and then work your way back to where your customers might start from. Like working a maze backward, this can help you find a more reliable path to your potential customers and a solution that’s customized to your business.
Customizable Marketing Pages
One of the wonderful features Kartra offers is customizable marketing pages. Having a strong sales page is crucial to running a successful online business. It’s the digital version of a store display that entices customers to buy the products you’re presenting.
Kartra can help you build beautiful product pages and sales pages. It can provide you with opt-in forms and other tools to grow your marketing lists. And it can help you build multi-step sales funnels to guide your customers right to those product pages and into the shopping cart.
Powerful Email Marketing
Email marketing is one of the most powerful tools you have at your disposal when trying to grow your business. In fact, marketing experts estimate that for every $1 spent on email marketing, businesses see a return of $40. You need a strong email marketing tool on your side, and Kartra can provide.
Kartra’s email marketing tool provides you with a number of tools to help grow that return on investment. You can set up autoresponders to engage more easily with customers and individual blasts to reach them where they are. You can also set up full-blown drip campaigns that will keep the customers – and the sales – rolling in.
Rich Membership Sites
Like ClickFunnels, Kartra offers you the ability to create membership sites for your subscribers or VIP customers. Having these pages can make your customers feel special and valued, which may encourage them to spend more money with you. They may also recommend your services to a friend, which gets you access to the most powerful marketing tool: word of mouth.
Kartra allows you to set up a complete customized membership portal for your subscribers to use. You can set different subscription tiers and membership levels to give everyone a customized experience. This helps to keep your customers engaged and make your service feel custom-tailored to them without you having to lift a finger.
Flexible Shopping Carts
Kartra got its start as a basic shopping cart program, and it hasn’t forgotten those origins. The company still offers one of the best shopping cart setups out there. This is incredibly important, since if your cart is too difficult to figure out, customers will abandon their purchase midway through.
Kartra’s technology allows your customers to set up lump sum or installment payments, depending on your business model. You can upsell and downsell and handle coupons all on the same page. There is full affiliate support and subscription management capability all on beautiful checkout pages.
Sales-Driving Marketing Automation Sequences
One of the tricks to building a successful sales funnel is to set up automatic actions that trigger when a customer does something specific. If they make it to your sales page, a popup invites them to sign up for your email newsletter for a 10 percent discount. If they put items in their cart and then leave, your system sends them an email offering them free shipping if they finish their transaction in the next hour.
Kartra makes setting up these marketing automation sequences a snap. You can launch a number of sequences that trigger relevant communications to your customers at the drop of a hat. These serve to guide them through the sales funnel and into the checkout process.
Find the Best Internet Marketing Service for You
Finding a good internet marketing service is crucial to keeping your business growing and thriving. Services like Kartra and ClickFunnels can provide you with tools to set up successful sales funnels and marketing plans. You can also build a gorgeous website that will serve as the hub of all your marketing efforts and guide customers through to buying your product.
If you’d like to start growing your online business, check out the rest of our site at Freedom Influencer. We can help you scale a profitable digital business that gives you the freedom to do more of what you love. Get started with us today and start growing your business the smart way.